INTEGRATED MARKETING COMMUNICATIONS - ICONICA - Advertising, Marketing & Design | Bavaro, Punta Cana
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ICONICA Agencia de Publicidad

INTEGRATED MARKETING COMMUNICATIONS

Transformation of the market with the new technologies brought new approaches in marketing strategies. Integrated Marketing Communications (IMC) is a strategic blend of marketing tools and tactics, where all brand’s communications are synchronized to deliver a CONSISTENT message to trap consumer attention and build a strong brand. It is a customer-centric process which starts with the customer and works backward to the brand. IMC includes: traditional marketing tools + online tools (online communication, quality content, visually appealing appearance, high visibility with the help of SEO (search engine optimization) and SEM (search engine marketing), social networking, PPC (pay per click)…